WorldRemit partnership turns Arsenal Stars into Speed Stars
After our long standing client, WorldRemit, become the first Official Online Money Transfer Partner of the Premier League club, Arsenal, we knew we were in for a fun brief.
We were tasked with developing a high reaching, high impact, digital and social campaign to activate this partnership, driving awareness and consideration for WorldRemit as a trustworthy and credible online money transfer service, through the unifying power of football.
We needed to create a campaign that not only leveraged off the global reach of Arsenal FC but created a genuine link with WorldRemit and their core brand message. We had to ensure this wasn't a simple badging exercise, but instead a representation of WorldRemit's and Arsenal's shared values.
To achieve this, we designed and built (in-house) a bespoke game, with an appeal that extends far beyond football fans. This ensured the project drove consideration and conversion amongst potential WorldRemit users on both a local and global scale. We also needed to ensure the execution tied back in a genuine way to the WorldRemit audience and their core brand message; fast, secure money transfers.
The campaign launched with a series of social videos that introduced the Speed Stars game as well as the Arsenal players that feature in the campaign; Alex Iwobi, David Ospina and Pierre-Emerick Aubameyang. The reach of these videos was extended by reciprocal posts from AFC, across all their social platforms.
The social teasers then created a hook, with the launch videos acting as a driver to the game itself.
Of course, we faced some challenges along the way. On the shoot day, we had 30 minutes to capture all the footage and stills we required for the social videos and game. A sharp crew and Direction from David Perry ensured we did just that.
Once the game launched, consumers were invited to play the game (across desktop, mobile and tablet) to see if they were faster than the Arsenal FC stars, as well as see their position on the global leaderboards.
The fun doesn't stop here however - following the initial success of Speed Stars, we are now working on another version of the game, due to be toured at events to support WorldRemit's community engagement initiatives across the globe.
Think you're faster than the Arsenal players? Play WorldRemit Speed Stars now at speedstars.worldremit.com.