In celebration of youth football coaches across the globe, we worked with WorldRemit to develop a sweepstakes in partnership with Arsenal FC.
And what could be more exciting than the chance as a youth team coach to be flied to London for a two day training with Arsenal soccer schools coaches you might ask?
Well if the 900 responses we received in less than 3 weeks of the campaign launch is any gauge – then the grand prize definitely grabbed its desired attention.
Additionally, 25 shortlisted coaches were given the chance to win AFC kids kits with their team. Given that so many people coming from WorldRemit's receiver markets are predominantly from developing countries, this was a great way to further thank their audience for participation.
Capturing the spirit of community to inspire a global audience and customer base the campaign included two videos – a 15 and 45 second edit that launched across social channels.
Additionally, Brave Spark created a microsite for the competition, hosting content that shared ways WorldRemit has set out to help the communities of their customers around the world.
By sharing their customer proposition of sending money to family or friends abroad within the microsite, this emotive and thoughtful campaign delivered on all fronts.