Easter Egg hunting amidst the palms for TUI
Brave Spark collaborated with TUI to develop a fun promotional campaign for Easter 2019. Together we created an interactive platform, seamlessly sending users on an Easter Egg hunt around a beach scene.
With an aim to drive awareness of TUI whilst increasing social engagement, our creative needed to be visually compelling and engaging. We developed a series of riddles, prompting users to decode the rhyming cues and unearth a hidden egg.
Over the Easter period, the number of entries for the TUI Easter Egg hunt rose to 78,560. A figure we're really rather proud of.