Basketball Fusion


Client:

Sprite

Channel:

Content

Director:

Peckham rooftops, The London Lions and a couple of dozen buckets of paint…Brave Spark brings Sprite a B-Ball fusion.

So, what happened when we teamed up with Haygarth to fuse a beatboxer, the London Lions basketball team and a dozen basketballs, covered in thick, brightly coloured paint?

A Sprite, B-Ball fusion of course.

Soundtracked by beatboxer Dave Crowe, Brave Spark brought these athletes together on a Peckham rooftop with the sole purpose of capturing high-octane, eye-catching content to demonstrate the intensity of the Sprite experience; to shake up social platforms, and bring Sprite fans across the country an adrenaline-fuelled, blood-pumping social film.

As the teams face-off on the car park roof, a giant mural, painted in Sprite's distinct greens, yellows and blues, cuts through the placid grey of the concrete, forming the arresting climax of this short film.

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