Client:
Sprite
Channel:
Content
Director:
Peckham rooftops, The London Lions and a couple of dozen buckets of paint…Brave Spark brings Sprite a B-Ball fusion.
So, what happened when we teamed up with Haygarth to fuse a beatboxer, the London Lions basketball team and a dozen basketballs, covered in thick, brightly coloured paint?
A Sprite, B-Ball fusion of course.
Soundtracked by beatboxer Dave Crowe, Brave Spark brought these athletes together on a Peckham rooftop with the sole purpose of capturing high-octane, eye-catching content to demonstrate the intensity of the Sprite experience; to shake up social platforms, and bring Sprite fans across the country an adrenaline-fuelled, blood-pumping social film.
As the teams face-off on the car park roof, a giant mural, painted in Sprite's distinct greens, yellows and blues, cuts through the placid grey of the concrete, forming the arresting climax of this short film.