This summer Lactalis' lauched a year long sponsorship with Channel 4.
To support the launch we worked alongside Initials to create a set of indents and out-of-home creative for Lactalis' sub-brand Président.
As part of a wider campaign to raise awareness among their key audience and gain exposure we created a 15” bumper to air at the start of each episode, 5” bumpers for either side of each commercial break and a 10” to air at the end of each show.
The idents were due to air at the end of summer 2018, these consisted of 3 separate creatives defined by different locations, shot in Aix-en-Provenence, France.
The scenes identified with traditional and authentic French scenarios, including the miniscape (shot in a lavender field) the lunch date (shot in the city) and the evening entertainment (shot on a french terrace).
In addition we also created digital out of home versions suitable for digital billboards. Rotating creative feature the key CTA's, shot in vertical on an FS7 camera.
Utilising a combination of Steadicam and Jib we create a fluid, effortless shot with the French countryside as our backdrop. Combining the beautiful scenery with smooth camera movements, we encompass the creative of the Easy Life.