The Laser


Client:

Philips

Channel:

Digital

Director:

Brave Spark collaborates with Philips to launch a world first; a laser-guided beard trimmer.

Introducing the Philips Beard Trimmer 9000. Waterproof. Check. Dual sided trimmer. Check. Precision cut settings. Check. Laser guide. Check. Laser guide?! What? That's right, the Philips BT 9000 is the first beard trimmer and shaver in the world to include a laser guide, to enable users to achieve impossibly straight lines and sculpt the perfectly shaped beard.

Brave Spark were sold! So, we created a tutorial video to illustrate exactly how simple this laser technology is to master.

Released as an Amazon tutorial, in addition to Phillips' social platforms; we supported the film with a series of stills to accompany the creative.

Our collaboration with Philips was so successful that it was translated into seven different languages, for numerous markets across the globe.

Watch Video

Please rotate your device