Brave Spark collaborate with NIVEA MEN to create a series of fifty life hacks.
Joining forces with men's grooming masters, NIVEA MEN, we set about tapping into the internet craze for “life hacks”. Through this series of attention-grabbing shorts, our challenge was to address the most common questions men were asking on the internet.
From putting your trainers in the freezer to get rid of the smell to the best method of pumping a football; the films tapped into the notion of simplicity, following each hack up with a NIVEA MEN product to help them save time, look and feel great.
The fifty hacks, each as easy and effective as NIVEA moisturiser, gathered over 9.8 million views, before being rolled out globally due to their popularity!