One of the Pack


Client:

Hyundai

Channel:

Digital

Director:

To Celebrate Hyundai's partnership with the Team Wiggins cycling team, we surprised two unsuspecting amateur cyclists with a cycling experience to remember!

Working closely with Sir Bradley Wiggins, his cycle team, Hyundai and the location, we were able to pull-off a logistically complex shoot in an extremely short space of time. On the day of the shoot, the film crew had to battle strong winds, rain and snow! It was April after all.

The resulting film is definitely a must-watch for any cycle and sporting enthusiast, not only capturing the thrill of cycling with a professional cycle team, but the thrill of cycling with the legend man himself, Sir Bradley Wiggins.

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UK & Europe

Brave Spark, 14 Dufferin Street, London, EC1Y 8PD

+44 (0)207 490 7740

North America

Brave Spark, 212 Marine Street, Suite 100, Santa Monica, CA 90405

+1 323 637 1763


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