100th Birthday


Client:

Hertz

Channel:

Social / Digital

Director:

What would you do with a Maserati for the weekend?

To celebrate their 100th Birthday, Hertz are giving their customers the opportunity to win a Maserati Levante for the weekend. To enter, customers simply had to tell Hertz on social how they would spend a weekend in the driver's seat using #HertzCentenaryCar.

The first Maserati Levante weekend winner will be chosen at random. They'll then have the opportunity to 'rent it forward' by nominating someone they know to be the next winner.

To launch the promotion, we produced two comic videos that asked the question ‘what would you do with a Maserati for the weekend'?

The launch videos give a tongue in cheek perspective on the promotion. Escape the City follows a family drive to a beautiful view point, just to set their picnic up looking at the Maserati Levante, while Bread Run shows an average Joe drive 10m to the shop for bread, just so he has an excuse to jump in the drivers seat.

Both videos were translated for 5 European markets (FR, NL, ES, IT, DE) and will live online and across social channels.

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