Brave Spark and Heinz join forces to help parents wean their little ones.
Inspired by Vine sensation, Zach King, we brought Heinz a series of 12 short films for their social channels.
Why Zach? Fans of his camera trickery, we too wanted to push the limits in a series about baby food; amazing and compelling our parents with something unexpected and a little different.
Through the intricate use of VFX, in-camera effects and clever editing, we were able to pull-off some amazing visually captivating scenes; all developed expertly by our in-house Post and Development teams.
This definitely tested our team to the limit – combining in-camera trickery, greens creen and rotoscoping; but we were definitely chuffed with the results.
Baby food, bland? No chance.