Brave Spark bring to life "Bold Discoveries" for Trivento
We made our winner of the year long campaign the star by bringing her story to life with a bold production full of daring.
Our challenge was to elevate brand awareness, brand affinity and drive emotional engagement, with the goal of increasing sales for Trivento. Brave Spark were also tasked with maximising the success of a mini social competition in 2018 which asked users to reveal their own ‘Bold Discovery’. We wanted to take everyday real life discoveries and transcend them in a way which felt anything but everyday and ordinary.
In order to leverage the success of the original ‘Bold Discovery’ social, we launched an online competition to find your ‘Bold Discovery’ for a chance to see the winning story made into a short film and win a trip to Argentina, home of Trivento. A branded microsite invited our audience to enter the competition and learn more about the product. Display adverts were also used to drive traffic to the page.
We had an incredible response to the campaign and were tasked with whittling down over a thousand entries to choose our top three finalists. Our finalists were then given the opportunity to come to London and have their discovery realised in a photoshoot. These stories and photos were then uploaded to the dedicated site which allowed the public to vote for their winner.
We received over four thousand votes and our ‘Bold Discovery’ winner was chosen…Katie and her incredible aerial silks skills! Through epic storytelling and logistical challenges that defied gravity, we shot Katie’s amazing talent in September 2019 and created a Hero film, Social cutdowns, TV idents and a BTS film.