Brave Spark and Amoy cook up a series of 60-second recipe videos in £1.5m integrated national campaign
Working closely with celebrity chef, Ching-He Huang, we took to the kitchen to show busy professionals exactly how to cook up a storm of delicious authentic South East Asian recipes, midweek.
Initially a series of six, sixty-second, informative pieces of content; our objective was to provide time-poor professionals with shareable pieces of content that were easily accessible and relatable. We kept the content snappy, colourful and clear, to make the job of the viewer simple.
The interactive recipes maintained an ‘always on' presence across food related pages on digital titles, to direct traffic to Amoy's dedicated online hub, and enable users to engage with further recipes at their own convenience.
Brave Spark built on these with a series of XTP displays at fifteen key London Underground stations, including Covent Garden and Waterloo; set up to run at a time when commuters were on their way home. Genius.
Following the success of Season 1, Amoy approached Brave Spark for a second time to build on the campaign with a second series.