In celebration of youth football coaches across the globe, we worked with WorldRemit to develop a sweepstakes in partnership with Arsenal FC.
And what could be more exciting as a youth team coach than the chance to fly to London for a two day training course with Arsenal soccer schools coaches?
Well if the 900 responses we received in less than 3 weeks of the campaign launch is anything to go by – then the grand prize definitely grabbed its desired attention.
Additionally, 25 shortlisted coaches were given the chance to win AFC kids kits for their team. Given that so many people coming from WorldRemit's receiver markets are predominantly from developing countries, this was a great way to further thank their audience for participation.
Capturing the spirit of community to inspire a global audience and customer base, the campaign included two videos – a 15" and 45" edit, which launched across social channels.
Additionally, Brave Spark created a microsite for the competition, hosting content that shared the ways in which WorldRemit has set out to help the communities of their customers around the world.
By sharing their customer proposition of sending money to family or friends abroad within the microsite, this emotive and thoughtful campaign delivered on all fronts.