Because of Them





Winner of The Drum US Ad of the Week, ‘WorldRemit: Because of Them' is emotionally driven and visually stunning, and we are really rather proud of it.

Following the stories of three characters as they work overseas to provide financial support for their loved ones back home; Brave Spark used intricate camera angles to closely capture the facial expressions of our cast. Our aim was to portray the range of emotions that come with being away from home; the daily grind; and the pride of the families these people are supporting.

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The premise of the advert is about real, relatable people; enforced further through the use of quick cuts, which enabled us to move seamlessly between the narratives, locations and emotions that form the heart of the commercial.

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