When an asteroid is hurtling towards your house and you need to sell in record time, We Buy Any Home have your back.
The first in a series of TVC's that dial up the drama of selling your home with a classic movie cliff hanger.
We Buy Any Home wanted to communicate their core offering - if you need to sell your house quickly, they can make you an offer in twenty four hours, with a potential sell in under seven days.
So, we recreated iconic movie moments in which the leading character is forced to sell their house quickly, starting, naturally, with an end of world event…
The final option to save the planet has failed, an asteroid is hurtling towards earth. The Space Centre is on high alert, a buzz of the world's smartest minds whirring together to determine exactly when and where it'll hit. And then, as if the situation could get no worse, the revelation that the asteroid in question is heading directly for the home of one of the team's quirkier Scientists…
We Buy Any Home are here to save the day, addressing the question - what to does one do when they 'need to get moving?'
With experienced comedy Director, Barry Kimber on board, Brave Spark ensured the brand message was delivered in a punchy, humorous way to optimise brand awareness.
Great casting was key to achieving a recognisable sci-fi spoof, as was the art direction, lighting, camera moves, wardrobe and music. We pulled out all the stops had the music composed as a unique commission, playing on the tropes of a big Hollywood soundtrack, while ending on a bespoke string, that will reappear in the forthcoming ads of this series.
Our biggest challenge was creating the slick sci-fi control room using just one row of desks, a huge green screen and a rotating cast of extras. But luckily, our in-house VFX team were here to help, layering the filmed elements in post-production to create the show stopping, opening shot.
Surprisingly, the mission control room was filmed in an old, semi-derelict basement hall, and was transformed using VFX. The astronaut and asteroid featured at the start of the video also used green screen and required some convincing VFX, to give it the Hollywood touch.