Switzerland's Fastest Folk Band


Client:

UPC

Channel:

Online Content

Brave Spark remasters a classic Swiss Folk Song to showcase UPC as Switzerland's fastest broadband provider.

Brave Spark remasters a classic Swiss Folk Song to showcase UPC as Switzerland's fastest broadband provider.

When UPC approached us to create a film to highlight themselves as Switzerland's fasted broadband provider; they were after an experiential, accessible event that played true to Swiss routes and heritage.

With this in mind, Brave Spark sourced a traditional Swiss Folk Band, and asked them to perform a classic folk song in a busy town square. However, we wanted to give the band a bit of an edge. Placing a magic speed lever in front of the stage, we let psychology do the work, and waited for temptation to set in.

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Once a member of the public pulled the lever, the tempo of the music increased, and the type of performance our band executed developed drastically; from traditional folk dancing to electro.

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