How we helped Trivento become the UK’s best selling malbec.
How we helped Trivento become the UK’s best selling malbec.
#
Best selling wine Brand in UK.
Previously #23
%
Increase in sales
The Challenge
Create distinction for Trivento in the sea of sameness facing the consumer in the wine aisle.
The Idea
With our Discoveries Start Here brand platform, we would ‘own conversation.’ The campaign believes everyone has a story to tell, and that it just takes a curious mind, good people around you with glasses of Trivento in hand.
The Results
Discoveries Start Here campaign (this was part of) increased sales by +71%. From 23 best selling UK wine to number 7th. Wine marketing campaign of the year in The Grocer.