How does a skincare brand talk to male, non-users about moisturiser? Brave Spark and Nivea Men collaborated to find out…
Our ambition here was to take Nivea Men's social media channels by storm, convincing male, non-users to trial and discuss a new Nivea Men's Crème that actually had no instant physical benefits. We had our work cut out for us!
Brave Spark began developing our creative around the common understanding that when you feel good, life is more likely to go your way. Right? So, we looped-in Russian author Dostoyevsky, and created a situation no guy would want to face: a double starts at your work; he's exactly the same as you… only a little better.
The campaign ended up being so successful that it was translated for a range of European markets!