Monarch approached Brave Spark to create a Print and OOH campaign to shout about the launch of their new fleet of aircraft; the BOEING 737Max.

Working with our brilliant team of in-house creatives, our objective was to draw people's attention to the launch; whilst making clear the key features of the new aircraft;

- Increased cabin space

- Increased light

- More fuel efficient

- Less noise

In order to produce something that addressed each of our client's objectives, we developed multiple designs that could be tailored for use across various formats.

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The end result was a series of informative Print and OOH ads; clearly demonstrating Monarch's brand identity and the aircraft's key features throughout.

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