Brave Spark join Maldon Sea Salt on their first foray into online content.
‘Desert Island Dishes' was Maldon Sea Salt's first venture into online content, so our main objective was to create a clear identity for the brand on film, which would be a premium reflection of the brand they have carefully built up.
The result was six, candid films in which foodie, James Ramsden meets members of the Twitterati; interrogating them about their favourite dishes, before masterfully recreating them.
The films were such a hit, they were picked up by UKTV to be broadcast across their two broadcast channels, Good Food and Really – once a day for the next three years. Tasty!