Brave Spark place giant, interactive chocolate box in Westfield Shopping Centre for Hotel Chocolat's first ever experiential event
What happens when you place a giant gift box in the middle of Westfield Stratford shopping centre, fill it to the brim with a troupe of dancers and tempt unsuspecting shoppers with a giant ribbon to pull? Enter Brave Spark.
After approaching us to create a buzz around their new Christmas range, Hotel Chocolat and Brave Spark set about replicating the universal and intricate process of unwrapping a beautiful gift box to reveal the hidden gem inside
From ideation, set-build and choreography, Brave Spark developed an experiential experience to stand out from the crowd, a gift from Hotel Chocolat on a rather giant scale.