Made for Baby


Client:

Heinz

Channel:

Online Content

Brave Spark and Heinz join forces to help parents wean their little ones.

Inspired by Vine sensation, Zach King, we brought Heinz a series of 12 short films for their social channels.

Why Zach? Fans of his camera trickery, we too wanted to push the limits in a series about baby food; amazing and compelling our parents with something unexpected and a little different.

Through the intricate use of VFX, in-camera effects and clever editing, we were able to pull-off some amazing visually captivating scenes; all developed expertly by our in-house Post and Development teams.

This definitely tested our team to the limit – combining in-camera trickery, greens creen and rotoscoping; but we were definitely chuffed with the results.

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Baby food, bland? No chance.

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