Benefits of Modern Drinking No 27




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How do you convey a serious message for Heineken, focused entirely on moderate drinking, and keep it light and engaging?

That's the question Brave Spark asked themselves when we touched base with renowned Dutch brewing company, Heineken. And the answer was obvious - let's rope in some of the UK's leading comedians, make them confide about their most embarrassing moments after one too many, and let them lead our series of slick, classy films for us.

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