Start Eye Cream


Client:

Clinique

Channel:

Online Content

Clinique and Brave Spark challenged six beauty bloggers to take a leap outside of their comfort zones and try something new.

Invoking the spirit of adventure, we tailored three special challenges to our pairs of bloggers; from biscuit decoration to survival training, taking viewers on a fly-on-the-wall journey across the UK, all brought together with the hashtag:

#ImIn

By using beauty bloggers, our objective was to create a fun, accessible and honest portrayal of the real women who form Clinique's target audience.

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Following each pair, from adventure training in the countryside, intricate biscuit decorating and a 5am rave, Brave Spark captured candid moments, hilarious revelations and brutal honesty, all the while putting Clinique's Start Eye Cream, to the test.

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