How we drove distinction and disrupted a congested category with Arlo
How we drove distinction and disrupted a congested category with Arlo
new pieces of content made
+%
Increase in new website users
markets and languages
The Challenge
Arlo needed a brand platform that could work across 10 European markets, and create distinction in the increasingly crowded category of home security.
The Idea
Arlo Outside, Secure Inside. A brand platform that speaks both to Arlo’s leading security software, but also the emotional benefit of an Arlo fitted outside your home.
The Results
1000+ pieces of content generated and assembled in real time 10 markets and languages, across multiple channels and formats 220%+ in new website users 80%+ search increase in branded terms in France 14 week turnaround